A successful website will have most, if not all, of the following:
High-quality, original and readable content
Useful and appropriate information
Strong visibility on major search engines
User-friendly layout
Simple, error-free site navigation
Quick response time
First-rate product information flow
The first step for any successful SEO strategy is Website Analysis, which results in real and considerable
benefits. A thorough SEO analysis enables us to establish a complete project plan, to establish objectives, create
goals and define the business context of the project. It is also necessary to monitor continuously throughout the
optimization process.
Maybe you’re considering a new build project or optimization of an existing site, but before starting any hands-on
work, it is important to establish a project map by answering some vital questions such as:
What is the purpose of the website?
Who is the target audience?
What is your message?
How will you offer visitors this message in a compelling way?
What technologies should be used?
How is the current site performing?
In what ways is it being used now?
At SearchPro Systems we use a wide array of Website Analysis tools, techniques, and approaches that are carefully
used to evaluate our client’s requirements.
Keyword and phrase definition – Our expert SEO Analysts shape the keywords and key phrases that are suitable for
your site and its pages. This method is used to get into the minds of potential customers to get your company’s
message across. This analysis includes
Keyword Use in title tag
Keyword use in body text
Association of body text content to keywords
Keyword use in H1 Tag
Keyword use in domain name
Keyword use in page URL
Keyword use in H2, H3, H(x) Tags Keyword use in ALT Tags and Image Titles
Keyword use in Bold (Strong) tags
Keyword use in Meta tag description.
Search Engine Rankings – SearchPro Systems has a wide range of tools to provide specific information on how your
site is currently performing in the search engines, directories, and more. We monitor search engine Keyword
Rankings across the global and regional organic search engines revealing what is working and what needs
enhancement.
SEO Rankings
Search engines use an Algorithm to determine which results best match the queries entered by search engine users.
An algorithm is a mathematical, step by step process designed to find the most pertinent data. The results of this
process are then sorted into pages starting with the most relevant entries at the top.
Current research has revealed that 70% of internet users only click on the top 3 search engine results, which
explains how important it is for businesses to achieve top search engine rankings.
Most internet users rely heavily on search engines to find information on services or products. If your website is
not found by the major search engines, then you are most likely missing out on a great deal of potential business.
Lack of web visibility is the number one reason why most internet ventures fail.
Positioning is critical. At SearchPro Systems, our primary goal is to position you where the market is. Secondly,
we want to position you so that you gain a competitive edge over your competitors. Jupiter Media Matrix reports
that 42% of internet users search for products and vendors using search engines.
Beware, there are some SEO companies that rely on Black Hat SEO to increase the popularity of their clients’
websites. One Black Hat method of SEO relies on hidden text and/or link farming to give the appearance of the
popularity. Black Hat SEO is not practiced by most legitimate SEO Companies as sites that use these techniques are
commonly penalized by the search engines.
Search engines have gone to great lengths to halt the use of unethical techniques, including introducing a new set
of criteria to ensure the validity of site listings. Complex Ranking Algorithms have made it much more difficult
for webmasters to cheat the search engines.
At SearchPro Sytems, integrity is of utmost importance. We never use Black Hat or other under-handed SEO
techniques. Rather, we combine traditionally successful techniques with the latest technologies to bring your
company to the top of the search engine rankings.
Current research reports that major search engines use over 200 different factors to establish site ranking.
SEOmoz.org, considered to be a leader in SEO information gathering, drew upon the knowledge of 37 subject matter
experts in organic search engine optimization to try to indentify the factors that encompass Google’s ranking
algorithm (the method in which the search engine orders results). These factors are considered to be the standard
practices in SearchPro Systems’ SEO programs.
The top ten factors were:
Keyword use in title tags
Anchor text of inbound Links
Global popularity of the site
Age of the site
Link popularity within the site’s internal link structure
Topical relevance of Inbound links to site
Link popularity of the site in its topical community
Keyword use in body text
Global popularity of Linking Site
Topical relationship of Linking Page
Off Page Search Engine Optimization
Links from external sites are just as important as the content of a website, because Search Engines also look to
off-page factors when determining reliable websites. Off-page Search Engine optimization maximizes a website’s
relativity to search terms and keywords through links to on page content.
Search Engine optimization, high Search Engine ranking, and online PR are inextricably related through link
building. Off-page SEO is a great way for companies to develop their profile and climb to the top of Search Engine
results.
Off-page SEO is very important for maintaining a high ranking in Search Engines’ results, as Search Engines look
for websites with good reputations, not just reliable content. The best way to achieve good standing is through
recommendations and links on other websites.
Off-page SEO encourages the syndication and socialization of site content and links by providing major news, media
and RSS feeds that are powered by your data. Blogs, aggregators, news and media companies can then link to a site
and elevate the site’s reputation.
Off-page SEO leads to success through a variety of practices such as Internet marketing, peer-to-peer promotion,
advertising and link building.
With all of these SEO services, there is still one aspect of most importance to a Search Engine: relevance. Without
quality information, a website will rarely be visited for long. High search return positions go to those websites
that match the needs of visitors. Off-page SEO can highlight the relevance of a website.
Listed below is a range of sources for inbound links:
Themed portals – emags, discussion forums, targeted vertical directories.
Press releases / articles – Increasing numbers of news sites (for example, CNN) are including stories and linking
to many kinds of external web sites. In addition to the fact that several of these media outlets have large
audiences, they will be crawled frequently by Search Engines. Online stories can continue to generate interest and
web traffic for many months after they are published.
Industry organizations – Many non-profit organizations offer directories of their membership with links to their
websites. Join as many as make sense for your business.
Participate in discussion forums – Many Internet discussion forums allow hyperlinks in “signature files”.
Participate in discussions and offer advice and wisdom.
Set up a Search Engine friendly affiliate program – Affiliate Marketing is a system that encourages other websites
to become advocates for each others’ products and services. Affiliate marketing widens the scope of your internet
presence and rewards one or more affiliates for each visitor or customer brought about by their marketing efforts.
RSS news feeds – publish content though RSS syndication, sliced and diced in different ways (most popular, top
rated, clearance, newest and latest, by category, etc.).
Paid advertising – Many directories (like Yahoo), portals and websites offer paid advertising options from text
links to banners.
PPC campaigns – Pay per click (PPC) is deployed extensively across Search Engines, advertising networks, content-
based websites and blogs. Be sure to use different keywords in your link-ads from the same site.
On Page Search Engine Optimization
On-Page SEO and Off-Page SEO are two types of Search Engine Optimization (SEO) techniques to increase a website’s
performance among Search Engines. On-Page SEO is a tool to maximize the web page’s Search Engine performance for
target keywords. It refers to the text and formatting of content on web pages. In simple terms, it refers to the
editing and optimization of pages and content so that Search Engines can find your web page when a user searches
for a web site using certain keywords and keyword phrases.
In addition to looking closely at the nature and quality of content, Search Engines pay close attention to the
structure of the web site. Search Engines apply great weight to structure and they like to be able to quickly
determine what is important about each site. Important information needs to be high up in the site hierarchy and
each page should link to other relevant pages as well. The focus is:
How the content is interlinked, including the internal anchor text, its source and destination.
The topicality, depth, detail, and breadth of the information presented.
Structural elements, including heading, paragraph and other HTML tags that prioritize importance.
On-Page SEO has been around since the first commercial Search Engines appeared in the mid 1990's. At that time, the
Internet was considerably smaller and Search Engines used simpler, less sophisticated technology. Simple On-Page
SEO was sufficient to distinguish sites of relevance, as the search process was simply a comparison of on page
elements with the most useful information attaining highest Search Engine placement.
As the Internet grew, large amounts of new sites and content made it necessary to apply increasingly sophisticated
methods of generating relevant Search Engine results. Ever-resourceful webmasters and SEO marketers sought to find
ways by which their sites would appear at the top of search returns, so the search companies worked hard to keep
ahead of them. Differentiating between sites of relevance and sites full of worthless spam content remains an
ongoing challenge for the Search Engine companies.
Regarding Search Engine results, there are a few generic rules to follow. Ranking factors covered by On-Page SEO
are controllable in the final analysis, and it is the balance between On-Page SEO and Off-Page SEO that determines
Search Engine Optimization success.
Find the most popular keywords for the genre and deploy those keywords throughout the documents.
Next, apply an internal linking system based on contextual architecture. Search Engines look for relevance and
prefer expert copy over uninformed content.
Tag content with informative and compelling titles and descriptions, making sure that alt-attributes and file
naming conventions are themed and optimized.
Pay attention to structural elements, including heading, paragraph and other HTML tags, as they prioritize
importance.
An important part of On-Page SEO is the header tags, which must be applied with care. Ideal optimization involves a
single H1 tag containing the main keyword for that page, followed with three to four H2 tags containing the
secondary keywords for that page. Little importance is given to H3 and on. Optimizing alt text and link text and
ensuring On-page optimization is razor sharp can ensure that your pages keep upwardly mobile in the Search Engine
result pages.
While making your web site e as Search Engine friendly as possible, keep in mind that the content is destined for
human, not spider consumption; it needs to read well. Keyword Density is a balancing act, and it is safer and wiser
to weigh the balance in favor of readers, not bots. Search Engines are programmed and fashioned on principles of
ethical (by their own definition) behavior such as reputation and trust. Take care not to ‘over optimize’ pages by
stuffing them full of keywords. Not only will they read poorly, but you may face the wrath of the Search Engines
because their engine algorithms take into account the keyword density of a web page. By applying in-depth analyses
of the best returning websites for a given keyword (for Google, speculation puts the ideal keyword density at
between 1.5 – 1.8 % while MSN runs up to 3.0 %, with Yahoo somewhere in between) they are able to determine if your
website has a keyword density of 10% or more. This is known as spamming (or spamdexing) and sends an immediate
alert to the Search Engines.
It is also best to also avoid hidden text, irrelevant keywords in your link-ads, junk links, doorway pages, link
churning, mirror pages, hidden inbound links, and cloaking. Such Black Hat On-Page SEO could lead to Search Engines
penalizing sites by reducing their rankings or at worst case, eliminating their listings from the databases
High-quality, original and readable content
Useful and appropriate information
Strong visibility on major search engines
User-friendly layout
Simple, error-free site navigation
Quick response time
First-rate product information flow
The first step for any successful SEO strategy is Website Analysis, which results in real and considerable
benefits. A thorough SEO analysis enables us to establish a complete project plan, to establish objectives, create
goals and define the business context of the project. It is also necessary to monitor continuously throughout the
optimization process.
Maybe you’re considering a new build project or optimization of an existing site, but before starting any hands-on
work, it is important to establish a project map by answering some vital questions such as:
What is the purpose of the website?
Who is the target audience?
What is your message?
How will you offer visitors this message in a compelling way?
What technologies should be used?
How is the current site performing?
In what ways is it being used now?
At SearchPro Systems we use a wide array of Website Analysis tools, techniques, and approaches that are carefully
used to evaluate our client’s requirements.
Keyword and phrase definition – Our expert SEO Analysts shape the keywords and key phrases that are suitable for
your site and its pages. This method is used to get into the minds of potential customers to get your company’s
message across. This analysis includes
Keyword Use in title tag
Keyword use in body text
Association of body text content to keywords
Keyword use in H1 Tag
Keyword use in domain name
Keyword use in page URL
Keyword use in H2, H3, H(x) Tags Keyword use in ALT Tags and Image Titles
Keyword use in Bold (Strong) tags
Keyword use in Meta tag description.
Search Engine Rankings – SearchPro Systems has a wide range of tools to provide specific information on how your
site is currently performing in the search engines, directories, and more. We monitor search engine Keyword
Rankings across the global and regional organic search engines revealing what is working and what needs
enhancement.
SEO Rankings
Search engines use an Algorithm to determine which results best match the queries entered by search engine users.
An algorithm is a mathematical, step by step process designed to find the most pertinent data. The results of this
process are then sorted into pages starting with the most relevant entries at the top.
Current research has revealed that 70% of internet users only click on the top 3 search engine results, which
explains how important it is for businesses to achieve top search engine rankings.
Most internet users rely heavily on search engines to find information on services or products. If your website is
not found by the major search engines, then you are most likely missing out on a great deal of potential business.
Lack of web visibility is the number one reason why most internet ventures fail.
Positioning is critical. At SearchPro Systems, our primary goal is to position you where the market is. Secondly,
we want to position you so that you gain a competitive edge over your competitors. Jupiter Media Matrix reports
that 42% of internet users search for products and vendors using search engines.
Beware, there are some SEO companies that rely on Black Hat SEO to increase the popularity of their clients’
websites. One Black Hat method of SEO relies on hidden text and/or link farming to give the appearance of the
popularity. Black Hat SEO is not practiced by most legitimate SEO Companies as sites that use these techniques are
commonly penalized by the search engines.
Search engines have gone to great lengths to halt the use of unethical techniques, including introducing a new set
of criteria to ensure the validity of site listings. Complex Ranking Algorithms have made it much more difficult
for webmasters to cheat the search engines.
At SearchPro Sytems, integrity is of utmost importance. We never use Black Hat or other under-handed SEO
techniques. Rather, we combine traditionally successful techniques with the latest technologies to bring your
company to the top of the search engine rankings.
Current research reports that major search engines use over 200 different factors to establish site ranking.
SEOmoz.org, considered to be a leader in SEO information gathering, drew upon the knowledge of 37 subject matter
experts in organic search engine optimization to try to indentify the factors that encompass Google’s ranking
algorithm (the method in which the search engine orders results). These factors are considered to be the standard
practices in SearchPro Systems’ SEO programs.
The top ten factors were:
Keyword use in title tags
Anchor text of inbound Links
Global popularity of the site
Age of the site
Link popularity within the site’s internal link structure
Topical relevance of Inbound links to site
Link popularity of the site in its topical community
Keyword use in body text
Global popularity of Linking Site
Topical relationship of Linking Page
Off Page Search Engine Optimization
Links from external sites are just as important as the content of a website, because Search Engines also look to
off-page factors when determining reliable websites. Off-page Search Engine optimization maximizes a website’s
relativity to search terms and keywords through links to on page content.
Search Engine optimization, high Search Engine ranking, and online PR are inextricably related through link
building. Off-page SEO is a great way for companies to develop their profile and climb to the top of Search Engine
results.
Off-page SEO is very important for maintaining a high ranking in Search Engines’ results, as Search Engines look
for websites with good reputations, not just reliable content. The best way to achieve good standing is through
recommendations and links on other websites.
Off-page SEO encourages the syndication and socialization of site content and links by providing major news, media
and RSS feeds that are powered by your data. Blogs, aggregators, news and media companies can then link to a site
and elevate the site’s reputation.
Off-page SEO leads to success through a variety of practices such as Internet marketing, peer-to-peer promotion,
advertising and link building.
With all of these SEO services, there is still one aspect of most importance to a Search Engine: relevance. Without
quality information, a website will rarely be visited for long. High search return positions go to those websites
that match the needs of visitors. Off-page SEO can highlight the relevance of a website.
Listed below is a range of sources for inbound links:
Themed portals – emags, discussion forums, targeted vertical directories.
Press releases / articles – Increasing numbers of news sites (for example, CNN) are including stories and linking
to many kinds of external web sites. In addition to the fact that several of these media outlets have large
audiences, they will be crawled frequently by Search Engines. Online stories can continue to generate interest and
web traffic for many months after they are published.
Industry organizations – Many non-profit organizations offer directories of their membership with links to their
websites. Join as many as make sense for your business.
Participate in discussion forums – Many Internet discussion forums allow hyperlinks in “signature files”.
Participate in discussions and offer advice and wisdom.
Set up a Search Engine friendly affiliate program – Affiliate Marketing is a system that encourages other websites
to become advocates for each others’ products and services. Affiliate marketing widens the scope of your internet
presence and rewards one or more affiliates for each visitor or customer brought about by their marketing efforts.
RSS news feeds – publish content though RSS syndication, sliced and diced in different ways (most popular, top
rated, clearance, newest and latest, by category, etc.).
Paid advertising – Many directories (like Yahoo), portals and websites offer paid advertising options from text
links to banners.
PPC campaigns – Pay per click (PPC) is deployed extensively across Search Engines, advertising networks, content-
based websites and blogs. Be sure to use different keywords in your link-ads from the same site.
On Page Search Engine Optimization
On-Page SEO and Off-Page SEO are two types of Search Engine Optimization (SEO) techniques to increase a website’s
performance among Search Engines. On-Page SEO is a tool to maximize the web page’s Search Engine performance for
target keywords. It refers to the text and formatting of content on web pages. In simple terms, it refers to the
editing and optimization of pages and content so that Search Engines can find your web page when a user searches
for a web site using certain keywords and keyword phrases.
In addition to looking closely at the nature and quality of content, Search Engines pay close attention to the
structure of the web site. Search Engines apply great weight to structure and they like to be able to quickly
determine what is important about each site. Important information needs to be high up in the site hierarchy and
each page should link to other relevant pages as well. The focus is:
How the content is interlinked, including the internal anchor text, its source and destination.
The topicality, depth, detail, and breadth of the information presented.
Structural elements, including heading, paragraph and other HTML tags that prioritize importance.
On-Page SEO has been around since the first commercial Search Engines appeared in the mid 1990's. At that time, the
Internet was considerably smaller and Search Engines used simpler, less sophisticated technology. Simple On-Page
SEO was sufficient to distinguish sites of relevance, as the search process was simply a comparison of on page
elements with the most useful information attaining highest Search Engine placement.
As the Internet grew, large amounts of new sites and content made it necessary to apply increasingly sophisticated
methods of generating relevant Search Engine results. Ever-resourceful webmasters and SEO marketers sought to find
ways by which their sites would appear at the top of search returns, so the search companies worked hard to keep
ahead of them. Differentiating between sites of relevance and sites full of worthless spam content remains an
ongoing challenge for the Search Engine companies.
Regarding Search Engine results, there are a few generic rules to follow. Ranking factors covered by On-Page SEO
are controllable in the final analysis, and it is the balance between On-Page SEO and Off-Page SEO that determines
Search Engine Optimization success.
Find the most popular keywords for the genre and deploy those keywords throughout the documents.
Next, apply an internal linking system based on contextual architecture. Search Engines look for relevance and
prefer expert copy over uninformed content.
Tag content with informative and compelling titles and descriptions, making sure that alt-attributes and file
naming conventions are themed and optimized.
Pay attention to structural elements, including heading, paragraph and other HTML tags, as they prioritize
importance.
An important part of On-Page SEO is the header tags, which must be applied with care. Ideal optimization involves a
single H1 tag containing the main keyword for that page, followed with three to four H2 tags containing the
secondary keywords for that page. Little importance is given to H3 and on. Optimizing alt text and link text and
ensuring On-page optimization is razor sharp can ensure that your pages keep upwardly mobile in the Search Engine
result pages.
While making your web site e as Search Engine friendly as possible, keep in mind that the content is destined for
human, not spider consumption; it needs to read well. Keyword Density is a balancing act, and it is safer and wiser
to weigh the balance in favor of readers, not bots. Search Engines are programmed and fashioned on principles of
ethical (by their own definition) behavior such as reputation and trust. Take care not to ‘over optimize’ pages by
stuffing them full of keywords. Not only will they read poorly, but you may face the wrath of the Search Engines
because their engine algorithms take into account the keyword density of a web page. By applying in-depth analyses
of the best returning websites for a given keyword (for Google, speculation puts the ideal keyword density at
between 1.5 – 1.8 % while MSN runs up to 3.0 %, with Yahoo somewhere in between) they are able to determine if your
website has a keyword density of 10% or more. This is known as spamming (or spamdexing) and sends an immediate
alert to the Search Engines.
It is also best to also avoid hidden text, irrelevant keywords in your link-ads, junk links, doorway pages, link
churning, mirror pages, hidden inbound links, and cloaking. Such Black Hat On-Page SEO could lead to Search Engines
penalizing sites by reducing their rankings or at worst case, eliminating their listings from the databases
altogether.
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